B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.1%
15.1% -- genai deployment share for marketing activities (2025)
Generative AI is deployed across 15.1% of all marketing activities.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Duke University
Primary
Tier A
https://arvow.com/blog/ai-content-marketing-statistics-2026 ↗
Source Article
AI Content Marketing Statistics (2026): 50+ Data Points on Adoption, ROI, and Trends
Original Research
Duke University
· Original study ↗
Methodology
Duke University CMO Survey 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing activities: 15.1% genai deployment share. Source: Duke University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-adoption-marketing-activities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-adoption-marketing-activities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- genai deployment share for marketing activities<br><small>Source: Duke University (2025) · <a href="https://lighthousedata.io/data/genai-adoption-marketing-activities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.