B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- population share for Gen Z (2023)
Gen Z will make up 20% of the US population in 2023.
- 42% of Gen Zers will still be minors with lower spending power
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Census Bureau
Primary
Tier A
https://articles-na1.emarketer.com/topics/demographics/2 ↗
Source Article
Demographics Articles
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Original Research
US Census Bureau
· Original study ↗
Methodology
Per the US Census Bureau.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 20% population share. Source: US Census Bureau (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen_z_population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen_z_population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- population share for Gen Z<br><small>Source: US Census Bureau (2023) · <a href="https://lighthousedata.io/data/gen_z_population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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