B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- youtube skill building rate for Gen Z teens (2026)
68% of Gen Z teens stated that YouTube has helped them improve or gain skills that will help them prepare for the future.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplifieddigitalagency.com
Primary
Tier C
https://amplifieddigitalagency.com/connect-gen-z-youtube/ ↗
Source Article
Reaching Generation Z With YouTube Video Advertising
Original Research
amplifieddigitalagency.com
· Original study ↗
Methodology
Survey finding cited in agency article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z teens: 68% youtube skill building rate. Source: amplifieddigitalagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-youtube-skills-68
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<blockquote cite="https://lighthousedata.io/data/gen-z-youtube-skills-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- youtube skill building rate for Gen Z teens<br><small>Source: amplifieddigitalagency.com (2026) · <a href="https://lighthousedata.io/data/gen-z-youtube-skills-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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