B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- purchase intent from women athlete sponsorship for Gen Z consumers (2025)
35% of Gen Z say sponsorship of women athletes makes them more likely to buy from a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
paritynow.com
Primary
Tier B
https://www.paritynow.com/brands/official-parity-partnerships ↗
Source Article
Official Parity Partnerships
Official Parity Partnerships
Engage & mobilize the community
Take your sports strategy to the next level by unlocking the scale and influence of Parity's international collective of professional women athletes.
Take your sports strategy to the next level by unlocking the scale and influence of Parit…
Original Research
paritynow.com
· Original study ↗
Methodology
Survey figure cited by Parity; original survey not identified on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 35% purchase intent from women athlete sponsorship. Source: paritynow.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-women-athlete-sponsorship-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-women-athlete-sponsorship-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- purchase intent from women athlete sponsorship for Gen Z consumers<br><small>Source: paritynow.com (2025) · <a href="https://lighthousedata.io/data/gen-z-women-athlete-sponsorship-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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