B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

61%

61% -- share of gen z watching video content for Generation Z social media users (2021)

Name: Share Of Gen Z Watching Video Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2021 · alphasphere.com

61% of Generation Z social media users say they watch video content on social media.

Original survey source not specified in the text

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Attribution: alphasphere.com View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2021

Entity

Generation Z social media users

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

alphasphere.com Primary Tier C

https://alphasphere.com/social-media-content-for-gen-z/ ↗

Confidence: 48/100 Vintage: 2021 Channel: Common Crawl

Source Article

Engaging Gen Zers Through Social Media Content

Original Research

alphasphere.com · Original study ↗

Methodology

Secondary citation of unnamed survey; original study not identified

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Generation Z social media users: 61% share of gen z watching video content. Source: alphasphere.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-watch-video-content-2021

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<blockquote cite="https://lighthousedata.io/data/gen-z-watch-video-content-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of gen z watching video content for Generation Z social media users<br><small>Source: alphasphere.com (2021) · <a href="https://lighthousedata.io/data/gen-z-watch-video-content-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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