B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- want more voice in content production share for Gen Z streaming viewers (2025)
72% of Gen Z want more say or voice in the type of content that is produced.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tubi / The Harris Poll
Primary
Tier B
https://midia.market/conteudos/midia/a-geracao-z-esta-moldando-as-tendencias-de-streaming/ ↗
Source Article
A Geração Z está moldando as tendências de streaming - Mídia Market
em 13 de junho de 2025
A forma como as marcas interagem com o público no streaming não é mais a mesma.
A Geração Z não está atrás de tendências, hoje ela está atrás do que é pessoal. E é esse consumo movido pela nostalgia e pessoalidade, que impulsiona os fãs e traz à tona essas novas descobertas.
O…
Original Research
Tubi / The Harris Poll
· Original study ↗
Methodology
Gen Z wants more voice in the type of content that is produced
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z streaming viewers: 72% want more voice in content production share. Source: Tubi / The Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-want-voice-in-content-production
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-want-voice-in-content-production" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- want more voice in content production share for Gen Z streaming viewers<br><small>Source: Tubi / The Harris Poll (2025) · <a href="https://lighthousedata.io/data/gen-z-want-voice-in-content-production" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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