B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- video podcast consumption growth rate for Gen Z on Spotify (2025)
Gen Z's video podcast consumption is up 88% this year on Spotify alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
2025 Back-to-School Shopping: Ten Need-to-Know Trends | Brand Central Station | OUTFRONT
2025 Back-to-School Shopping: Ten Need-to-Know Trends
July 8, 2025
Are brands showing up in the right way or in the right places to reach and influence back-to-school shoppers?
Summer might have just begun, but in today's always-on consumer culture, whether you’re ready for it or not, back-to-school…
Original Research
GWI
· Original study ↗
Methodology
SOURCE: GWI
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z on Spotify: 88% video podcast consumption growth rate. Source: GWI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-video-podcast-spotify-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-video-podcast-spotify-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- video podcast consumption growth rate for Gen Z on Spotify<br><small>Source: GWI (2025) · <a href="https://lighthousedata.io/data/gen-z-video-podcast-spotify-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.