B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68
68 -- daily video views for Gen Z (2017)
The average Gen Zer watches 68 videos daily on at least 5 different platforms.
- Watched across at least 5 different platforms
- Survey sample was limited to 13-17 year olds who had a smartphone and at least one major social media platform
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Awesomeness and Trendera
Primary
Tier A
https://www.impactplus.com/blog/how-to-video-market-sell-connect-with-gen-z-film-school ↗
Source Article
How to Market, Sell, & Connect With Gen Z [Film School For Marketers Podcast, Ep. 12]
May 8, 2019
Topics:
Video MarketingSubscribe now and get the latest podcast releases delivered straight to your inbox.
How to Market, Sell, & Connect With Gen Z [Film School For Marketers Podcast, Ep. 12]
May 8, 2019
On this episode of Film School for Marketers, we’re diving into a report done by Aw…
Original Research
Awesomeness and Trendera
· Original study ↗
Methodology
Survey of 13-17 year olds in the US with smartphones
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Gen Z: 68 daily video views. Source: Awesomeness and Trendera (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-video-consumption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-video-consumption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68</strong> -- daily video views for Gen Z<br><small>Source: Awesomeness and Trendera (2017) · <a href="https://lighthousedata.io/data/gen-z-video-consumption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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