61% -- user generated content preference rate for Gen Z (2023)

Name: User Generated Content Preference Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2023 · CNBC

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Attribution: CNBC View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2023

Entity

Gen Z

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CNBC Primary Tier A

https://www.newdesigngroup.ca/news/why-you-should-be-focusing-on-brand-marketing-right-now/ ↗

Confidence: 54/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Why Focus on Brand Marketing Now: Boost Your Online Presence

Last updated on If you’ve been following discussions in the SEO community lately, you’ve probably observed a resurgence of interest in “brand marketing.” With insights from recent Google disclosures, many SEO experts now emphasize the importance of establishing a robust digital presence for achievin…

Original Research

CNBC · Original study ↗

Methodology

Reported by CNBC

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Gen Z: 61% user generated content preference rate. Source: CNBC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-user-generated-content-preference-2023

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<blockquote cite="https://lighthousedata.io/data/gen-z-user-generated-content-preference-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- user generated content preference rate for Gen Z<br><small>Source: CNBC (2023) · <a href="https://lighthousedata.io/data/gen-z-user-generated-content-preference-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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