B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27%
27% -- population share for Generation Z (US) (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://evolveactivation.com/blog/why-gen-z-matters ↗
Source Article
Why Gen Z Matters in Experiential Marketing | Evolve
Why Gen Z Matters – Social Justice Influencers
Why Gen Z Matters: What will these changes mean for marketers? What new opportunities will this create for businesses and other social organizations? How can we best facilitate lively communication between multiple generations in the digital age? What a…
Original Research
Business Insider
· Original study ↗
Methodology
Cited from Business Insider; demographic share of US population
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 25% | |
| 2020 (current) | 27% | +8.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z (US): 27% population share. Source: Business Insider (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-us-population-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-us-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- population share for Generation Z (US)<br><small>Source: Business Insider (2020) · <a href="https://lighthousedata.io/data/gen-z-us-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.