B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
51%
51% -- trust user generated content over company website for Gen Z consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier C
https://penfriend.ai/blog/gen-z-consumer-preferences ↗
Source Article
Gen Z Consumer Preferences And Market Trends: 2025 Update
Gen Z consumer preferences are reshaping the market landscape. In 2025, the rise of ethical consumerism and digital-first shopping habits among Gen Z is not just a trend, it’s a revolution. Brands that fail to adapt are left in the dust, while those that embrace these shifts are reaping the rewards.…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Blog citing Bazaarvoice study; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 51% trust user generated content over company website. Source: Bazaarvoice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-ugc-trust-rate
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<blockquote cite="https://lighthousedata.io/data/gen-z-ugc-trust-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- trust user generated content over company website for Gen Z consumers<br><small>Source: Bazaarvoice (2025) · <a href="https://lighthousedata.io/data/gen-z-ugc-trust-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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