B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of gen z preferring tiktok and instagram for discovery for Gen Z users (2025)
40% of Gen Z users prefer TikTok and Instagram for discovery.
- Secondary unsourced marketing claim
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inbouncy.com
Primary
Tier C
https://inbouncy.com/advanced-seo-services ↗
Source Article
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Original Research
inbouncy.com
· Original study ↗
Methodology
Unsourced claim cited on vendor marketing page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z users: 40% share of gen z preferring tiktok and instagram for discovery. Source: inbouncy.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-tiktok-instagram-discovery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-tiktok-instagram-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of gen z preferring tiktok and instagram for discovery for Gen Z users<br><small>Source: inbouncy.com (2025) · <a href="https://lighthousedata.io/data/gen-z-tiktok-instagram-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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