B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48 hours
48 hours -- monthly time spent on tiktok for Gen Z (2025)
Gen Z spends up to 48 hours per month on platforms like TikTok according to Hootsuite research.
- The source states 'up to 48 hours per month on platforms like TikTok', not strictly TikTok alone
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://www.growthential.com/post/how-to-engage-capture-gen-z-s-attention-in-a-crowded-digital-space ↗
Source Article
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
In today’s hyper-digital world, brands face an unprecedented challenge: breaking through the clutter to capture attention in an era where content is both abundant and fleeting. Nowhere is this challenge more evident than when tryin…
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite research cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 48 hours monthly time spent on tiktok. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-tiktok-48-hours-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-tiktok-48-hours-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48 hours</strong> -- monthly time spent on tiktok for Gen Z<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/gen-z-tiktok-48-hours-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.