B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- share increasing category spend yoy for Gen Z consumers (UK) (2026)
30% of Gen Z consumers reported spending more on beauty, grooming, and wellness products than they did a year ago.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RSM UK
Primary
Tier B
https://www.asiantrader.biz/gen-z-health-beauty-spending ↗
Source Article
Gen Z drives health and beauty spending as category becomes ‘essential’
Original Research
RSM UK
· Original study ↗
Methodology
Year-over-year comparison; RSM UK Consumer Outlook survey of 2,000 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers (UK): 30% share increasing category spend yoy. Source: RSM UK (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-spending-more-on-beauty-yoy-30
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<blockquote cite="https://lighthousedata.io/data/gen-z-spending-more-on-beauty-yoy-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share increasing category spend yoy for Gen Z consumers (UK)<br><small>Source: RSM UK (2026) · <a href="https://lighthousedata.io/data/gen-z-spending-more-on-beauty-yoy-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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