B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- gen z purchases influenced by social media for Gen Z consumers (2023)
A 2023 report revealed that social media influences 85% of Gen Z purchases.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Linchpin SEO : 13 Best Marketing Channels for Your eCommerce Business
The digital landscape is vast and dynamic, offering myriad ways for businesses to connect with their customers. For ecommerce businesses, navigating this complex web of opportunities can be daunting and exciting. The key to success lies not in mastering every available marketing channel but in ident…
Methodology
2023 report cited by Linchpin SEO; original unnamed
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Gen Z consumers: 85% gen z purchases influenced by social media. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-purchase-influence-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-purchase-influence-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- gen z purchases influenced by social media for Gen Z consumers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/gen-z-social-media-purchase-influence-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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