B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- share of gen z saying social media influences purchase decisions for Gen Z consumers (2023)

Name: Share Of Gen Z Saying Social Media Influences Purchase Decisions Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2023 · backbone.media

85% of Gen Z report that social media influences their purchase decisions.

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Attribution: backbone.media View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2023

Entity

Gen Z consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

backbone.media Primary Tier C

https://www.backbone.media/insights/backbones-content-to-convert-strategy-driving-roi-with-influence… ↗

Confidence: 48/100 Vintage: 2023 Channel: Common Crawl

Source Article

Backbone’s Content to Convert Strategy: Driving ROI with Influencers and Creators

Original Research

backbone.media · Original study ↗

Methodology

Cited from Retail Dive, 2023; original methodology not stated

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Gen Z consumers: 85% share of gen z saying social media influences purchase decisions. Source: backbone.media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-purchase-influence

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<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-purchase-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of gen z saying social media influences purchase decisions for Gen Z consumers<br><small>Source: backbone.media (2023) · <a href="https://lighthousedata.io/data/gen-z-social-media-purchase-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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