B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share using social media for product research for Gen Z (2025)
85% of Gen Z use social media to research products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://go.semrush.com/xbox-case-study_en.html ↗
Source Article
Consumer Journey Insights Report | Xbox Case Study
Gain Insights
Across 5 Key
Consumer Touchpoints
Across 5 Key
Consumer Touchpoints
Explore how Search, Traffic, Behavior, Social, and Brand influence the consumer journey—using Xbox Cloud Gaming as a case study.
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Unlock deeper understanding at every step of the journey
This report incorpora…
Original Research
Semrush
· Original study ↗
Methodology
Semrush Consumer Journey Insights Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 85% share using social media for product research. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-product-research
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share using social media for product research for Gen Z<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/gen-z-social-media-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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