B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- share of gen z valuing social media payments for UK Generation Z (2021)
22% of Generation Z in the UK say that an easier way to pay through social media would be a key feature when selecting a financial services provider.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marqeta
Primary
Tier A
https://digitalmedianet.com/marqeta-survey-9-out-of-10-of-gen-z-use-traditional-banking-options-but-… ↗
Source Article
Marqeta Survey: 9 Out of 10 of Gen Z Use Traditional Banking Options, but Many Have Their Eye on Big Tech
Marqeta Survey: 9 Out of 10 of Gen Z Use Traditional Banking Options, but Many Have Their Eye on Big Tech
12% of Generation Z report using challenger banks like Monzo and Revolut, with only 4% saying they bank solely with them
LONDON–(BUSINESS WIRE)–Marqeta, the global modern card issuing platform, …
Original Research
Marqeta
· Original study ↗
Methodology
Marqeta survey report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK Generation Z: 22% share of gen z valuing social media payments. Source: Marqeta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-payment-feature
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-payment-feature" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of gen z valuing social media payments for UK Generation Z<br><small>Source: Marqeta (2021) · <a href="https://lighthousedata.io/data/gen-z-social-media-payment-feature" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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