B
Evidence Grade B
Graded
under review
Safe to Cite
Current
46%
46% -- gen z social commerce retailer preference for Gen Z consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adyen
Primary
Tier C
https://astounddigital.com/resources/beyond-omnichannel-the-rise-of-unified-commerce ↗
Source Article
Beyond Omnichannel: Unified Commerce
Original Research
Adyen
· Original study ↗
Methodology
Attributed to Adyen research as cited by Astound Digital; collection year used as vintage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 46% gen z social commerce retailer preference. Source: Adyen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-commerce-retailer-preference
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-commerce-retailer-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- gen z social commerce retailer preference for Gen Z consumers<br><small>Source: Adyen (2026) · <a href="https://lighthousedata.io/data/gen-z-social-commerce-retailer-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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