B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- percentage likely to make purchase directly through social media within next year for Gen Z (2022-11)
48% of Gen Zs are likely to make a purchase directly through social media in the next year according to an FIS Global study published in November 2022.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2022-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
FIS Global
Primary
Tier B
https://fintechcontentmarketing.com/the-only-fintech-marketing-strategy-youll-need-in-2023/ ↗
Source Article
The Only Fintech Marketing Strategy You’ll Need in 2023 - Fintech Content
by deborah
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by deborah
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When you run a fintech business, more than just an advanced host of products and solutions is required for success. You also need an exceptional marketing strategy that puts you at the forefront of the digital realm, ready to be discovered by your ideal audience.
De…
Original Research
FIS Global
· Original study ↗
Methodology
FIS Global study published November 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 48% percentage likely to make purchase directly through social media within next year. Source: FIS Global (2022-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-commerce-purchase-likelihood-fis-2022
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-commerce-purchase-likelihood-fis-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- percentage likely to make purchase directly through social media within next year for Gen Z<br><small>Source: FIS Global (2022-11) · <a href="https://lighthousedata.io/data/gen-z-social-commerce-purchase-likelihood-fis-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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