B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- social commerce holiday purchase rate for US Gen Z consumers (2024)
42% of Gen Z consumers in the US reported using social platforms to purchase gifts in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vimmi
Primary
Tier B
https://vimmi.net/blog/big-sales-by-p-louise-made-by-mitchell-and-holiday-trends/ ↗
Source Article
Big Sales by P.Louise, Made by Mitchell, and Holiday Trends
In this edition of Mastering Video Commerce, we’ve covered big Sales by P.Louise, Made by Mitchell, and Holiday Trends.
Plus, advantages of vertical versus horizontal videos, top video commerce stories, video marketing tips, and podcast episodes related to affiliate programs and video commerce strat…
Original Research
Vimmi
· Original study ↗
Methodology
Survey on holiday social commerce usage
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US Gen Z consumers: 42% social commerce holiday purchase rate. Source: Vimmi (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-commerce-holiday-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-social-commerce-holiday-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- social commerce holiday purchase rate for US Gen Z consumers<br><small>Source: Vimmi (2024) · <a href="https://lighthousedata.io/data/gen-z-social-commerce-holiday-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.