B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- planned brand content engagement rate for Gen Z consumers (2025)
56% of Gen Z consumers plan to engage more with brand content via social media in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
highstreet.io
Primary
Tier C
https://highstreet.io/en/how-live-shopping-ecommerce-is-revolutionizing-retail/ ↗
Source Article
Live Shopping: la nuova frontiera dell’Ecommerce nel retail | Highstreet.io
Live shopping has rapidly emerged as a game-changer for eCommerce, blending entertainment with online retail to create real-time shopping experiences. In 2024, 45% of U.S. consumers participated in a live sales session, browsing or purchasing products during the event.
This guide explains what live …
Original Research
highstreet.io
· Original study ↗
Methodology
Survey-based intent figure cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 56% planned brand content engagement rate. Source: highstreet.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-brand-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-brand-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- planned brand content engagement rate for Gen Z consumers<br><small>Source: highstreet.io (2025) · <a href="https://lighthousedata.io/data/gen-z-social-brand-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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