B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- social media brand connection rate for Gen Z consumers (2023)
63% of Gen Z consumers actively seek connections with brands through social media.
- Methodology and sample size not specified in source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NetConversion
Primary
Tier B
https://www.netconversion.com/article/how-to-proactively-stay-ahead-of-the-upcoming-generational-shi… ↗
Source Article
The NetCon Vault
Understanding The Gen Z Consumer
While the marketing industry is captivated by the technological shifts happening around AI and its capabilities, it is important to note another major shift in the industry that will undoubtedly affect your media strategy and targeting. That is the shift in generatio…
Original Research
NetConversion
· Original study ↗
Methodology
Presented as agency findings ('what we have found'); no named survey methodology or sample size disclosed. Vintage inferred from article's stated Gen Z age range (11-26), consistent with 2023 publication.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 63% social media brand connection rate. Source: NetConversion (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-brand-connection-63pct
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-brand-connection-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- social media brand connection rate for Gen Z consumers<br><small>Source: NetConversion (2023) · <a href="https://lighthousedata.io/data/gen-z-social-brand-connection-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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