B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- share shopping black friday sales for Gen Z holiday shoppers (2024)
75% of Gen Z holiday shoppers plan to shop Black Friday sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bazaar Voice / Basis / Tinuiti / Salsify / Morning Consult
Primary
Tier C
https://qa.outfront.dev/blog/twelve-trends-christmas-how-impact-2024-holiday-shopping-out-of-home-ad… ↗
Source Article
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising | Brand Central Station | OUTFRONT
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising
September 3, 2024
Have you started your holiday shopping yet?
We know, we know – back-to-school is barely in the rearview. Holiday shopping already?
Yes, very much already, with early shopping up 25% yea…
Original Research
Bazaar Voice / Basis / Tinuiti / Salsify / Morning Consult
· Original study ↗
Methodology
Cited from Bazaar Voice, Basis, Tinuiti, Salsify, Morning Consult
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z holiday shoppers: 75% share shopping black friday sales. Source: Bazaar Voice / Basis / Tinuiti / Salsify / Morning Consult (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-shop-black-friday-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-shop-black-friday-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share shopping black friday sales for Gen Z holiday shoppers<br><small>Source: Bazaar Voice / Basis / Tinuiti / Salsify / Morning Consult (2024) · <a href="https://lighthousedata.io/data/gen-z-shop-black-friday-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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