B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- population share for Generation Z (2018)
Generation Z makes up to 18% of the world's population.
- Source states 'makes up to 18%'
- Cohort defined as individuals born between 1995 and 2005
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dialog-komunikacije.hr
Primary
Tier C
https://dialog-komunikacije.hr/en/on-authenticity-with-gen-z-amid-the-diablog-conference/ ↗
Source Article
On authenticity with gen Z, amid the DIABLOG conference
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GenZers are a very important group of young people that we all c…
Original Research
dialog-komunikacije.hr
· Original study ↗
Methodology
Cited in agency blog ahead of the DIABLOG conference (Nov 21, 2018); original source not named; phrased as 'makes up to 18% of the world's population' for cohort born 1995-2005.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 18% | |
| 2020 | 36% | +100.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z: 18% population share. Source: dialog-komunikacije.hr (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-share-of-world-population-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-share-of-world-population-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- population share for Generation Z<br><small>Source: dialog-komunikacije.hr (2018) · <a href="https://lighthousedata.io/data/gen-z-share-of-world-population-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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