B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- population share for Gen Z (global) (2024)
Gen Z makes up 25% of the global population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
mojodojo.io
Primary
Tier C
https://mojodojo.io/blog/gen-z-marketing-to-the-socially-aware-generation ↗
Source Article
Gen Z: Marketing to the Socially Aware Generation
Gen Z: Marketing to the socially aware generation
As a 20-something Gen Zer, I can confirm that Gen Z is quite possibly the hardest market to target.
Born between the years 1997 to 2012, Gen Z is the largest generation in history. This generation currently makes up a whopping 25% of the global popul…
Original Research
mojodojo.io
· Original study ↗
Methodology
Article states Gen Z 'currently' makes up 25% of global population; no original source cited. Publication year approximated as 2024 based on referenced 2024 report. Cited in a marketing-audience sizing context (Gen Z as key target demographic).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (global): 25% population share. Source: mojodojo.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-share-global-population
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<blockquote cite="https://lighthousedata.io/data/gen-z-share-global-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- population share for Gen Z (global)<br><small>Source: mojodojo.io (2024) · <a href="https://lighthousedata.io/data/gen-z-share-global-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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