B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

82.9%

82.9% -- share shopping via mobile phone for Serbian Gen Z consumers (18-20) (2025)

Name: Share Shopping Via Mobile Phone Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · n=50 · Smart Web

82.9% of surveyed young Serbian consumers aged 18–20 make online purchases via mobile phone.

Small sample size (~50 respondents)

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Attribution: Smart Web View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

82.9%

Unit

Percentage

Data Vintage

2025

Entity

Serbian Gen Z consumers (18-20)

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Smart Web Primary Tier A

https://smartweb.rs/sr/blog/kako-gen-z-i-alfa-generacije-zaista-kupuju-online/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Kako Gen Z i Alfa generacije zaista kupuju online? - Smart Web

Na uzorku od pedesetak mladih između 18 i 20 godina iz Srbije istražili smo kako stvarno izgleda njihova online kupovina. Kakve su im navike, kako donose odluke, do toga kome veruju i zašto. Rezultati? Krajnje zanimljivi, za neke stvari očekivani i u jednakosti sa velikim globalnim istraživanjima a …

Original Research

Smart Web · Original study ↗

Methodology

Original survey by Smart Web

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Serbian Gen Z consumers (18-20): 82.9% share shopping via mobile phone. Source: Smart Web (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-serbia-mobile-shopping-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gen-z-serbia-mobile-shopping-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82.9%</strong> -- share shopping via mobile phone for Serbian Gen Z consumers (18-20)<br><small>Source: Smart Web (2025) · <a href="https://lighthousedata.io/data/gen-z-serbia-mobile-shopping-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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