B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- secondhand first shopping rate for Gen Z shoppers (2026-04)
64% of Gen Z shoppers look at secondhand options first before checking new retail.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://www.aravenda.com/blog/gen-z-is-choosing-consignment-first-but-only-from-stores-they-trust/ ↗
Source Article
Gen Z Is Choosing Consignment First, But Only From Stores They Trust
Original Research
Forbes
· Original study ↗
Methodology
Forbes analysis of Gen Z retail behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z shoppers: 64% secondhand first shopping rate. Source: Forbes (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-secondhand-first-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-secondhand-first-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- secondhand first shopping rate for Gen Z shoppers<br><small>Source: Forbes (2026-04) · <a href="https://lighthousedata.io/data/gen-z-secondhand-first-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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