B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- direct mail read rate for Gen Z consumers (2025)
82% of Gen Z say they read direct mail from retail brands.
- Original research study and methodology are not named in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
snowballpm.com
Primary
Tier C
https://snowballpm.com/why-direct-mail-is-more-important-than-ever-in-a-digital-world/ ↗
Source Article
Why Direct Mail is More Important Than Ever in a Digital World
In today’s fast-paced digital age, where inboxes overflow with emails and online ads are blocked by software, direct mail remains a vital and relevant tool in any marketing strategy. When combined with digital marketing, direct mail creates a powerful, multi-channel approach that boosts engagement a…
Original Research
snowballpm.com
· Original study ↗
Methodology
Cited as 'according to research' — original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 82% direct mail read rate. Source: snowballpm.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-read-retail-direct-mail-82
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<blockquote cite="https://lighthousedata.io/data/gen-z-read-retail-direct-mail-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- direct mail read rate for Gen Z consumers<br><small>Source: snowballpm.com (2025) · <a href="https://lighthousedata.io/data/gen-z-read-retail-direct-mail-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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