B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share preferring short videos for Gen Z (2025)
61% of Gen Z prefer videos under a minute long.
- Refers specifically to videos under a minute long
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://www.growthential.com/post/how-to-engage-capture-gen-z-s-attention-in-a-crowded-digital-space ↗
Source Article
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
In today’s hyper-digital world, brands face an unprecedented challenge: breaking through the clutter to capture attention in an era where content is both abundant and fleeting. Nowhere is this challenge more evident than when tryin…
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite research cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 61% share preferring short videos. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-prefer-videos-under-minute-61
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<blockquote cite="https://lighthousedata.io/data/gen-z-prefer-videos-under-minute-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share preferring short videos for Gen Z<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/gen-z-prefer-videos-under-minute-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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