B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- gen z using pinterest before google for Gen Z (2026)
39% of Gen Z use Pinterest before turning to Google.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
https://www.adora-ai.com/news/shoptalk-spring-2026-recap ↗
Source Article
What ShopTalk Spring 2026 Revealed About AI's Execution Gap, Creative Scale, and the Brands Getting It Right
Thought Leadership
What ShopTalk Spring 2026 Revealed About AI's Execution Gap, Creative Scale, and the Brands Getting It Right
ShopTalk Spring 2026 brought 10,000+ attendees to the Mandalay Bay under the banner "Retail in the Age of AI." AI was in every session title, every hallway conversation, an…
Original Research
Pinterest
· Original study ↗
Methodology
Cited by Pinterest CTO Matt Madrigal at ShopTalk Spring 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 39% gen z using pinterest before google. Source: Pinterest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-pinterest-before-google-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-pinterest-before-google-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- gen z using pinterest before google for Gen Z<br><small>Source: Pinterest (2026) · <a href="https://lighthousedata.io/data/gen-z-pinterest-before-google-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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