B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- gen z wanting more personalization for Gen Z consumers (2025)
80% of Gen Z consumers want more personalization in brand communications according to Idomoo's 2025 State of Video Technology report.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Idomoo
Primary
Tier B
https://www.tremendous.com/blog/personalize-consumer-marketing-campaigns/ ↗
Source Article
5 Ways to Hyper-personalize Marketing Campaigns
5 ways to hyper-personalize your consumer marketing campaigns
By Zach Links●7 min. read●May 23, 2025
Today's consumers expect personalized experiences tailored to their needs, behaviors, and preferences. Marketing teams can create more effective digital experiences and drive better business outcomes…
Original Research
Idomoo
· Original study ↗
Methodology
Idomoo 2025 State of Video Technology report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z consumers: 80% gen z wanting more personalization. Source: Idomoo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-personalization-demand-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-personalization-demand-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- gen z wanting more personalization for Gen Z consumers<br><small>Source: Idomoo (2025) · <a href="https://lighthousedata.io/data/gen-z-personalization-demand-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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