B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- paid streaming subscription rate for Gen Z listeners (2025)
82% of Gen Z pay for on-demand streaming services according to 2025 Attest research.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier B
https://www.musicdatak.com/post/chr-is-losing-its-core-audience-faster-than-any-other-format-the-nie… ↗
Source Article
CHR Is Losing 18–34s Faster Than Any Other Format
CHR Is Losing Its Core Audience Faster Than Any Other Format. The Nielsen Numbers Are Now Undeniable.
The format built entirely for young listeners is the one losing them fastest. That is not a coincidence.
March 07, 2026
Nielsen's first full year of PPM data under the three-minute qualifier landed …
Original Research
Attest
· Original study ↗
Methodology
Attest research on Gen Z audio habits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z listeners: 82% paid streaming subscription rate. Source: Attest (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-paid-streaming-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-paid-streaming-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- paid streaming subscription rate for Gen Z listeners<br><small>Source: Attest (2025) · <a href="https://lighthousedata.io/data/gen-z-paid-streaming-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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