B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- share of consumers ordering food online due to social media visuals for Gen Z consumers (2024)
62% of Gen Z consumers have ordered food online after seeing an irresistible visual on Instagram or YouTube Shorts.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theartlogic.com
Primary
Tier C
https://theartlogic.com/what-makes-a-good-food-ad-design-principles-that-drive-cravings/ ↗
Source Article
What Makes a Good Food Ad? | The ArtLogic
We all have been victims of a perfectly timed, mouthwatering food ad. You’re scrolling through Instagram, minding your business, and BAM! A slow-motion shot of golden fries diving into a pool of cheesy dip ambushes your hunger. You weren’t even hungry five seconds ago. Now you’re ordering a double c…
Original Research
theartlogic.com
· Original study ↗
Methodology
Cited as a 2024 survey; original survey source unnamed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 62% share of consumers ordering food online due to social media visuals. Source: theartlogic.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-online-food-ordering-visual-ads-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-online-food-ordering-visual-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of consumers ordering food online due to social media visuals for Gen Z consumers<br><small>Source: theartlogic.com (2024) · <a href="https://lighthousedata.io/data/gen-z-online-food-ordering-visual-ads-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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