B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

54%

54% -- share of gen z attracted by offers and incentives for UK Generation Z (2021)

Name: Share Of Gen Z Attracted By Offers And Incentives Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2021 · Marqeta

54% of UK Generation Z (aged 12-23) say offers and incentives would make financial services more attractive.

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Attribution: Marqeta View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2021

Entity

UK Generation Z

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marqeta Primary Tier A

https://digitalmedianet.com/marqeta-survey-9-out-of-10-of-gen-z-use-traditional-banking-options-but-… ↗

Confidence: 32/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Marqeta Survey: 9 Out of 10 of Gen Z Use Traditional Banking Options, but Many Have Their Eye on Big Tech

Marqeta Survey: 9 Out of 10 of Gen Z Use Traditional Banking Options, but Many Have Their Eye on Big Tech 12% of Generation Z report using challenger banks like Monzo and Revolut, with only 4% saying they bank solely with them LONDON–(BUSINESS WIRE)–Marqeta, the global modern card issuing platform, …

Original Research

Marqeta · Original study ↗

Methodology

Marqeta survey report

Methodology documented

Segmentation

Industryfintech_finance,media_entertainment RegionUK Channelmulti-channel

Cite this stat

Plain Text

UK Generation Z: 54% share of gen z attracted by offers and incentives. Source: Marqeta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-offers-incentives-attraction

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<blockquote cite="https://lighthousedata.io/data/gen-z-offers-incentives-attraction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of gen z attracted by offers and incentives for UK Generation Z<br><small>Source: Marqeta (2021) · <a href="https://lighthousedata.io/data/gen-z-offers-incentives-attraction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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