B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share citing email as biggest notification culprit for New Zealand Gen Z consumers (2025)
60% of New Zealand Gen Z consumers cite email as one of the biggest notification culprits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier B
https://www.2degrees.nz/media-release/stop-the-pings-notifications ↗
Source Article
Stop the Pings: Half of Kiwis overwhelmed by notifications
Stop the Pings: Half of Kiwis overwhelmed by notifications
2degrees calls on Kiwis to take control of their notifications as part of Fairer Phones Project
Every day, New Zealanders are bombarded by a relentless flood of notifications. Social media, emails, and app alerts disrupt focus, invade downti…
Original Research
2degrees
· Original study ↗
Methodology
2degrees-commissioned survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand Gen Z consumers: 60% share citing email as biggest notification culprit. Source: 2degrees (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-notification-culprit-email-nz
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-notification-culprit-email-nz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share citing email as biggest notification culprit for New Zealand Gen Z consumers<br><small>Source: 2degrees (2025) · <a href="https://lighthousedata.io/data/gen-z-notification-culprit-email-nz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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