B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- share reporting negative sentiment toward ai ads for Gen Z (2026)
39% of Gen Z report negative sentiment toward AI ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau
Primary
Tier B
https://weknowvideo.com.au/2026/04/how-to-use-ai-in-video-production-without-killing-your-creative/ ↗
Source Article
How to Use AI in Video Production Without Killing Your Creative - We Know Video
At We Know Video, we use AI every day. It’s a brilliant assistant, but a terrible creative director. The trick is knowing what to hand it and what to hold onto. Here’s where we draw the line.
AI & Production
This isn’t yet another piece about AI killing creativity, or production companies defending …
Original Research
Interactive Advertising Bureau
· Original study ↗
Methodology
IAB research cited by We Know Video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 39% share reporting negative sentiment toward ai ads. Source: Interactive Advertising Bureau (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-negative-sentiment-ai-ads
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<blockquote cite="https://lighthousedata.io/data/gen-z-negative-sentiment-ai-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share reporting negative sentiment toward ai ads for Gen Z<br><small>Source: Interactive Advertising Bureau (2026) · <a href="https://lighthousedata.io/data/gen-z-negative-sentiment-ai-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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