B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- share watching more social video for Gen Z and Millennials (2021)
61% of Gen Z and Millennials watch more videos on social media as a result of the pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://biggerfishmarketing.com/how-covid-changed-social-media-3-trends-that-are-here-for-good/ ↗
Source Article
How Covid Changed Social Media– 3 Trends That Are Here For Good
Original Research
Statista
· Original study ↗
Methodology
Statista figure cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennials: 61% share watching more social video. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennials-video-increase
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<blockquote cite="https://lighthousedata.io/data/gen-z-millennials-video-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share watching more social video for Gen Z and Millennials<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/gen-z-millennials-video-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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