B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- enjoyment of personalized mail for Gen Z and Millennials (2026)
76% of Gen Z and Millennials enjoy receiving personalized mail from brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll
Primary
Tier C
https://streamworksmn.com/blog/how-personalized-direct-mail-turns-digital-interest-into-action ↗
Source Article
How Personalized Direct Mail Turns Digital Interest into Action
How Personalized Direct Mail Turns Digital Interest into Action
Streamworks Blog
Think about the last piece of mail you actually stopped to look at.
Odds are, it had your name on it. Maybe it referenced your alma mater, your zip code, or a service you’d been thinking about.
It didn’t feel like mail.…
Original Research
The Harris Poll
· Original study ↗
Methodology
Attributed to The Harris Poll.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennials: 76% enjoyment of personalized mail. Source: The Harris Poll (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennials-personalized-mail
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<blockquote cite="https://lighthousedata.io/data/gen-z-millennials-personalized-mail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- enjoyment of personalized mail for Gen Z and Millennials<br><small>Source: The Harris Poll (2026) · <a href="https://lighthousedata.io/data/gen-z-millennials-personalized-mail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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