B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share of global luxury market for Millennials and Generation Z (2025)
Bain & Company estimates that by 2025, the share of the global luxury market accounted for by Millennials and Generation Z will reach 45%.
- projection/estimate
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.rtbhouse.com/blog/top-luxury-brands-digital-marketing ↗
Source Article
Luxury Brands & Digital Transformation | RTB House
Digital marketing solutions are a part of that great change as luxury brands search for the perfect alchemy between data and visual personalization.
Merging the value of traditional with digital
While shoppers are generally more careful with budgets as a result of the pandemic, it is hard to definit…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company estimate cited by RTB House
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials and Generation Z: 45% share of global luxury market. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennials-luxury-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-millennials-luxury-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of global luxury market for Millennials and Generation Z<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/gen-z-millennials-luxury-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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