B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- cross border shopper share for Gen Z and Millennial shoppers (2022)
Gen Z and Millennial shoppers combined account for 60% of cross-border shoppers globally.
- Combined share of Gen Z and Millennial shoppers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
ESW
Primary
Tier A
https://retailconnections.co.uk/articles/younger-shoppers-wont-return-international-ecommerce-purcha… ↗
Source Article
Younger shoppers won’t return international ecommerce purchases - Retail Connections
As post-Christmas returns skyrocketed in January and February, due to the explosion in ecommerce sales globally, Gen Z and Millennial consumers are now the most likely demographics to choose not to return unwanted items, the latest data from ESW, the global DTC ecommerce leader, reveals.
ESW’s ‘Glob…
Original Research
ESW
· Original study ↗
Methodology
ESW’s ‘Global Voices: 2022’ survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Gen Z and Millennial shoppers: 60% cross border shopper share. Source: ESW (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennial-cross-border-shopper-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-millennial-cross-border-shopper-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- cross border shopper share for Gen Z and Millennial shoppers<br><small>Source: ESW (2022) · <a href="https://lighthousedata.io/data/gen-z-millennial-cross-border-shopper-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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