B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

17%

17% -- share using meal box deliveries for Gen Z grocery shoppers (2025)

2025  · Savanta

17% of Gen Z have used meal box deliveries as an alternative grocery channel in the last 12 months.

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Attribution: Savanta View source
Lighthouse Research Team
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Source verified Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Gen Z grocery shoppers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savanta Primary Tier A
https://savanta.com/knowledge-centre/view/gen-z-and-npd-exciting-without-overwhelming-at-point-of-sa… ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Gen Z and NPD – exciting without overwhelming at point of sale - Savanta
Food shopping: an exciting part of your week, a necessary evil, or a real hassle? We all have a view and for many of us, it might not be black or white. The latest insights from our Grocery Eye report show that for Gen Z, grocery shopping is both more exciting but also more overwhelming compared to …
Original Research
Savanta · Original study ↗

Savanta Grocery Eye report survey

Methodology documented
IndustryRetail RegionGlobal
Plain Text
Gen Z grocery shoppers: 17% share using meal box deliveries. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-meal-box-delivery-usage
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<blockquote cite="https://lighthousedata.io/data/gen-z-meal-box-delivery-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share using meal box deliveries for Gen Z grocery shoppers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/gen-z-meal-box-delivery-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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