B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- preference rate for Gen Z male players (2019)
Nearly 91% of Gen Z male players preferred playing mobile games in 2019.
- Report stated nearly 91%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Association of Advertising
Primary
Tier C
https://www.algoworks.com/blog/global-mobile-gaming-market-growth/ ↗
Source Article
Global Mobile Gaming Market to Reach $335 Billion by 2030
Mobile Gaming isn’t just about playing interactive video games! Companies like Microsoft, Nintendo, and Nvidia generate revenue in billions with mobile gaming. Mobile gaming market growth expects to hit USD 335B benchmark by 2030. It is equal to a gain of 13.32% CAGR.
Thanks to internet & broadband …
Original Research
American Association of Advertising
· Original study ↗
Methodology
Attributed to American Association of Advertising report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z male players: 91% preference rate. Source: American Association of Advertising (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-male-mobile-gamers-91
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<blockquote cite="https://lighthousedata.io/data/gen-z-male-mobile-gamers-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- preference rate for Gen Z male players<br><small>Source: American Association of Advertising (2019) · <a href="https://lighthousedata.io/data/gen-z-male-mobile-gamers-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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