B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- preference rate for Consumers (2024)
75% of people say they would rather receive a promotional product than any other form of advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APPA
Primary
Tier B
https://inck.com.au/branded-merchandise-guide-australia/ ↗
Source Article
The Ultimate Guide to Boosting Your Brand with Branded Merchandise
In Australia’s competitive business landscape, branded merchandise has emerged as one of the most powerful tools for building lasting connections with your audience. From the promotional products distributed at trade shows to the corporate gifts sitting on executive desks, these tangible marketing a…
Original Research
APPA
· Original study ↗
Methodology
Cited from APPA (Australasian Promotional Products Association)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 75% preference rate. Source: APPA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appa-75-prefer-promo-products
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<blockquote cite="https://lighthousedata.io/data/appa-75-prefer-promo-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- preference rate for Consumers<br><small>Source: APPA (2024) · <a href="https://lighthousedata.io/data/appa-75-prefer-promo-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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