B Evidence Grade B Graded under review Safe to Cite Dated

51%

51% -- share of social media shoppers buying directly from influencer pages for Irish Gen Z shoppers (2023)

Name: Share Of Social Media Shoppers Buying Directly From Influencer Pages Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2023 · Klarna

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Attribution: Klarna View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

51%

Unit

Percentage

Data Vintage

2023

Entity

Irish Gen Z shoppers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klarna Primary Tier B

https://businessplus.ie/news/klarna-creator-platform/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Wayback

Source Article

Is Klarna Creator Platform the game changer for Irish influencers and retailers?

The Klarna Creator Platform is expanding to match retailers with influencers, complete with performance metrics. Built on the back of the acquisition of APPRL in 2021, the Creator Platform launched in the US in October 2022 and is now available in all of Klarna’s 45 regions, including Ireland. Klarn…

Original Research

Klarna · Original study ↗

Methodology

Klarna company claim, methodology not stated

Methodology documented

Segmentation

IndustryRetail RegionEMEA Channelinfluencer

Cite this stat

Plain Text

Irish Gen Z shoppers: 51% share of social media shoppers buying directly from influencer pages. Source: Klarna (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-irish-shoppers-influencer-pages

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gen-z-irish-shoppers-influencer-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of social media shoppers buying directly from influencer pages for Irish Gen Z shoppers<br><small>Source: Klarna (2023) · <a href="https://lighthousedata.io/data/gen-z-irish-shoppers-influencer-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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