B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- social media influence on shopping for Instagram Gen Zers (2018)
80% of Instagram Gen Zers say social media impacts their shopping habits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Yes Lifestyle Marketing Report
Primary
Tier B
https://www.inspiration-creation.com/cosmeticseeds-blog/2018/9/28/the-3-commandments-of-indie-brands ↗
Source Article
Forecasting and Consulting in Beauty Innovation
Combine beauty hackers with bombs of creativity, and you get “indie brands”. Find out how these disruptors drive the beauty market today, seriously challenging the future of legacy brands.
How does one spot an indie brand? “They are hard to miss” says Leïla Rochet, founder of trends agency Cosmetics…
Original Research
Yes Lifestyle Marketing Report
· Original study ↗
Methodology
Cited from Yes Lifestyle Marketing Report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram Gen Zers: 80% social media influence on shopping. Source: Yes Lifestyle Marketing Report (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-instagram-social-media-shopping-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-instagram-social-media-shopping-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media influence on shopping for Instagram Gen Zers<br><small>Source: Yes Lifestyle Marketing Report (2018) · <a href="https://lighthousedata.io/data/gen-z-instagram-social-media-shopping-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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