B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- platform search usage rate for Gen Z Instagram search (2026)
67% of Gen Z use Instagram for search.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GWI
Primary
Tier B
https://altois.com/blog/how-digital-marketing-trends-are-changing-the-way-customers-find-brands-onli… ↗
Source Article
How Digital Marketing Trends Are Changing the Way Customers Find Brands Online
Original Research
GWI
· Original study ↗
Methodology
Forbes citing GWI data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z Instagram search: 67% platform search usage rate. Source: GWI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-instagram-search-67
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<blockquote cite="https://lighthousedata.io/data/gen-z-instagram-search-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- platform search usage rate for Gen Z Instagram search<br><small>Source: GWI (2026) · <a href="https://lighthousedata.io/data/gen-z-instagram-search-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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