B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share valuing influencer recommendations for Gen Z (2025)
50% of Gen Z value influencer recommendations when they reflect their values and beliefs.
- Applies specifically when influencer recommendations reflect their values and beliefs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediatool
Primary
Tier C
https://www.growthential.com/post/how-to-engage-capture-gen-z-s-attention-in-a-crowded-digital-space ↗
Source Article
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
How to Engage & Capture Gen Z’s Attention in a Crowded Digital Space
In today’s hyper-digital world, brands face an unprecedented challenge: breaking through the clutter to capture attention in an era where content is both abundant and fleeting. Nowhere is this challenge more evident than when tryin…
Original Research
Mediatool
· Original study ↗
Methodology
Mediatool research cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 50% share valuing influencer recommendations. Source: Mediatool (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-influencer-recommendations-values-50
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<blockquote cite="https://lighthousedata.io/data/gen-z-influencer-recommendations-values-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share valuing influencer recommendations for Gen Z<br><small>Source: Mediatool (2025) · <a href="https://lighthousedata.io/data/gen-z-influencer-recommendations-values-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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