B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- population share for Gen Z Indonesia (2025)
Gen Z accounts for approximately 28% of Indonesia's total population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Publicis Groupe Indonesia
Primary
Tier B
https://www.campaignindonesia.id/article/publicis-petakan-lima-persona-gen-z-indonesia-ada-kevin-sal… ↗
Source Article
Publicis petakan lima persona Gen Z Indonesia: Ada Kevin, Salim, dan Nurul
Publicis Groupe Indonesia meluncurkan studi Gen Z IRL Indonesia pada Selasa (30/9), memetakan lima persona utama dalam generasi yang menyumbang sekitar 28% populasi negara ini. Riset tersebut mengidentifikasi segmen dengan nilai, perilaku, dan ekspektasi yang sangat berbeda satu sama lain, menantang…
Original Research
Publicis Groupe Indonesia
· Original study ↗
Methodology
Publicis Groupe Indonesia 'Gen Z IRL Indonesia' study segmenting Gen Z into five personas
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 28% | |
| 2025 (current) | 28% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z Indonesia: 28% population share. Source: Publicis Groupe Indonesia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-indonesia-population-share-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-indonesia-population-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- population share for Gen Z Indonesia<br><small>Source: Publicis Groupe Indonesia (2025) · <a href="https://lighthousedata.io/data/gen-z-indonesia-population-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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