B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- population share for Gen Z Indonesia (2020)

Name: Population Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2020 · campaignindonesia.id

Gen Z makes up approximately 28% of the population of Indonesia based on the 2020 Population Census.

Described as approximately ('sekitar') 28 percent in the text

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Attribution: campaignindonesia.id View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2020

Entity

Gen Z Indonesia

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

campaignindonesia.id Primary Tier A

https://www.campaignindonesia.id/article/duet-niki-dan-duo-ajak-gen-z-indonesia-belajar-bahasa-lewat… ↗

Confidence: 57/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Duet Niki dan Duo ajak Gen Z Indonesia belajar bahasa lewat lagu

Duet Niki dan Duo ajak Gen Z Indonesia belajar bahasa lewat lagu Setelah kolaborasi viral dengan Tokopedia tahun lalu, Duolingo kembali menggandeng nama besar Indonesia, kali ini Niki, untuk mendorong anak muda kembali belajar bahasa. Untuk terus menikmati artikel ini, silakan log in. Anda dapat men…

Original Research

campaignindonesia.id · Original study ↗

Methodology

Based on Sensus Penduduk 2020 (Indonesian Population Census 2020)

Methodology documented

Trend Over Time

Period	Value	Change
2020 (current)	28%
2025	28%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Gen Z Indonesia: 28% population share. Source: campaignindonesia.id (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-indonesia-population-share-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gen-z-indonesia-population-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- population share for Gen Z Indonesia<br><small>Source: campaignindonesia.id (2020) · <a href="https://lighthousedata.io/data/gen-z-indonesia-population-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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